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Your One Stop Sporting Goods Shop In Northwest Wisconsin

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Fishing Fishing equipment

Looking for a new rod and reel? We've got one of the biggest selections in northwest Wisconsin. Stop in today.

Call now, we've got everything you need for a day on

the lake.


Bag Bigger Fish

Everything You Need For Your Next Fishing Trip

Find the lures that work for you. We've got the largest selection of fishing jigs and lures in the area, as well as quality live bait to pull in walleyes. Whether you're into competitive fishing, or just looking for to catch dinner, we've got you covered.


With bait and fishing equipment to keep you out all year long, it only makes sense that we have a DNR licensing station in shop. Don't waste time that you could be spending on the lake, get your fishing license when you pick up your bait today.

  • Waxies

  • Leeches / minnows

  • Jigs

  • Lures

  • Bass

  • Walleyes

  • Trout